In 1978 Geoff spent a year in California where he opened McCoy U.S.A, working closely with Hakman on design concepts. By this time McCoy had relocated his factory to Avoca Beach on the N.S.W Central Coast and it was from this basis that the McCoy Empire now grew, encompassing Japan as well as U.S.A and Hawaii.
Geoff’s energy was totally dedicated to his design concepts and his ability to turn out great surfers. All of the young hot shots of the day came to Geoff asking him to make their boards.
Such as Bruce Raymond, Larry Blair, Cheyne Horan, Tod Ingham, Nicky Wood, Damien Hardman, as well as many others. Working hard on his designs and to meet the needs of such surfers he had little time to devote to the actual running of McCoy, so it was at this time he was to make a decision which was to prove fatal for his business.
He employed a business manager, who systematically accrued debt for McCoy. Geoff was eventually alerted to this when a long time business associate approached him asking when he was going to pay something on his outstanding account. Geoff telephoned his business manager from Sydney to ask what was happening and several hours later when he returned to the Avoca factory he found the manager gone and all of the accounts system erased from the computer. There were only two options; bankruptcy or receivership. The former was inconceivable to Geoff, as he had been raised to be a man of honour and integrity. He put the business, which was still flourishing, into the hands of the receivers and sold off all of his assets to pay his debtors. He then retreated to Byron Bay, his faith in humanity deeply dented. At that time it seemed to him that many people were happy to see this great man fall; maybe they could gain a foothold now that he was down.
Geoff spent two years in Coffs Harbour pursuing a course of self-growth and introspection, once again, like the Phoenix rising victorious above the ashes. In the meantime with no natural leader in design in Australia, the surfing industry had fallen into overseas hands.